Download White Paper "Using knowledge succesfully"
It is precisely in times of an economic crisis that the high-quality content of a white paper guarantees long-term success: In our white paper “Using knowledge successfully,” on a total of 28 pages you will find all the information that you need for the application and use of a white paper.
Table of contents
White papers and how to use them successfully p. 05
Basic principles p. 06
Three kinds of white papers p. 06
Visualization – illustrations and diagrams p. 07
Knowledge as a tool p. 08
Which business sectors can use white papers most effectively? p. 08
How does a white paper get off the ground? p. 09
Who does what? p. 11
When does outsourcing make sense? p. 11
Marketing p. 12
Online marketing p. 13
Offline marketing p. 14
Return on investment p. 15
Conclusions p. 18
References p. 19
Appendix: Sample illustrations and diagrams p. 20
Please also read our tipsheets and background information before downloading "Using Knowledge Successfully":
- Term explanation.Where did the concept of the 'white paper' originate?
- What is a White Paper?
- Why choose a White Paper?
- What are Infographics?
- How do I market a White Paper offline?
- Do pictures say more than a thousand words?
- Three types of White Papers
- The Production of a White Paper
- Return on Investment
- How do I market a White Paper online?
- Why are White Papers interesting for start-ups?
- Werner von Siemens and the needle telegraph - How the telegraph becomes a worldwide revolution through the application of the first strategic white paper in the world
- How do you use your know-how?
- About knowledgeatwork
We hope that you find our white paper interesting and insightful to read and we would be happy to receive your feedback.
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